Guide to the Gay Market 2006
Designed to both educate and guide you through the many opportunities available in the gay & lesbian media marketplace today, it includes information and resources on the following topics of interest to you:
- Gay Market Highlights, including a summary on market research and statistics
- Gay & Lesbian Internet
- Gay & Lesbian National and Regional Print
- Gay & Lesbian E-Mail
- Gay & Lesbian Direct Mail
- Gay & Lesbian Event Marketing
- Gay & Lesbian Contextual, Text-based advertising
- Gay & Lesbian Radio
- Gay & Lesbian Online Video / Cable / Satellite
In addition, we have information about media and marketing opportunities within specific gay & lesbian niches you may wish to learn more about, including:
- Categories such as Travel, Sports, Marriage and Business
- Themes such as Lesbian, Gay Men and Adult
- Ethnic Groups such as Latino, African-American, and Asian
- Age Groups such as Youth and Seniors
- Specialty Groups such as Bears, Circuit Parties and Country Western/Rural
- Regional opportunities in print and online
Business categories newly included in this edition:
- Automotive
- Travel
- Technology
Regions newly covered in detail in this edition:
- Dallas
- Los Angeles
- San Francisco
- Toronto
- Canadian Market
- UK Market
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